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Prospector by Geotarget

Advertisers advertise.

A directory of every plumber in town is worthless. Eleven who bought a display ad, a Best-Of, or a chamber guide last year — tagged to the book that proves it — is a call list.

Request a marketSee the method
Healthy market
150–300
Print share
40–60%
Callable
99%

Thousand Oaks, CA

City-proper · Newbury Park in

214

leads

128

Print 1+1B

51

Digital

35

Filler

99%

Callable

  • Conejo Air Systems

    HVAC · Best of T.O. 2026

    Callable

  • Oakbrook Plumbing

    Plumbing · Acorn Home & Garden

    Callable

  • Hillcrest Roofing Co.

    Roofing · Best of T.O. 2025

    Callable

  • Valley Gate Electric

    Electrical · Google LSA

    Callable

  • Mesa Oak Pest Control

    Pest · Acorn Fall Special

    Callable

  • Ridgeline Garage Doors

    Garage · Conejo Chamber Guide

    Callable

Sample census · not a shipped sheet. Headline is always 1 + 1B, never a bare print number.

The product

We do not mine names. We mine spend.

A plumber who bought a display ad, a Best-Of placement, a chamber guide, or a coupon mailer has already proven they pay to get in front of customers. That is a warm Geotarget prospect.

If the market is thin, we say so. We do not pad.

Directories

A census of everyone

  • Every listing in the pack, proven spend or not
  • Closed shops, national chains, “serves the area”
  • A cold first call with no proof of budget
  • Padding when the paper is dead

Prospector

The ones who already paid

  • Display, Best-Of, LSA, mailer, dues-paying roster
  • Same-city by address, metro bleed excluded
  • First thirty seconds: the book they bought
  • A report when qualify fails — not a thin sheet

What ships

Six jobs. One orchestrator. No freelance hunting.

Specialists do not start a market on their own. Print first. Two miners at a time. Every row tagged with the publication that proves it.

01

Qualify the paper

If the town’s weekly is a brand that no longer prints, every downstream vein is dead. We check the e-edition archive, not the homepage.

02

Census before extract

Every Best-Of, special, chamber book, parish wall, and mailer is named — or marked not-found — before anyone reads an ad.

03

Print first, always

Display ads are Score 1. Ranked winners in a closed contest are 1B. Live-ballot nominees never inflate the headline.

04

Paid digital only

LSA, Meta Ad Library, a genuine local Valpak. Same-city by address — not a “serves the area” claim.

05

Phones that ring

Every shipped row, including 1B names from a contest, gets a real number. We never invent an area code. Target 99% callable.

06

Scrub against your book

Live customers API, state-bounded, franchise rules, fuzzy dedupe after phones land. Inactive clients stay excluded.

The gates, in order

Each gate is a stop. We do not skip ahead.

Fence, store, and rep are named before anyone extracts. If qualify fails, you get a report — not a padded directory.

Editor’s desk with cream newsprint, a pencil, and a coffee mug in warm tungsten light.

  1. 01

    Qualify

    Is the paper print-alive? Does a neighbour own the addresses? A fail is a report, not a thin sheet.

  2. 02

    Census

    Walk the hierarchy. Title, owner, access, estimated yield. Rank by records. High-yield first.

  3. 03

    Extract

    Named publications only. Year floor 2023+. Two miners at a time. Print before digital.

  4. 04

    Enrich

    A callable phone on every row. 1B is the biggest enrichment job in the build.

  5. 05

    Scrub & ship

    Customers API, category filter, fuzzy dedupe. Workbook, CSV, tracker. Headline is never a bare print number.

Scores, in one place

Headline is always total, print as 1 + 1B with the split, digital, filler. Realtors and live nominees never enter the number a rep quotes.

ScoreWhat it is
1Paid print display, 2023+
1BClosed-contest placement, no ad
2LSA, Meta, local mailer
3Dues-paying membership
5realtor.com, both filters
6Live nominee / Top Pick

Pricing

Pay for markets, not seats.

Prefer 150 real advertisers over 400 with filler. Annual is two months free.

Scout

One market. Enough to see if the paper is alive.

$124/mo

  • 1 city-proper fence
  • Print + digital extract
  • Workbook, CSV, tracker row
  • Phone enrichment
  • 14-day turnaround

Territory

Most desks

Five markets a month for a working sales desk.

$374/mo

  • 5 markets / month
  • Customer-API scrub
  • Same-week delivery
  • Score 5 realtor tab
  • Shared tracker for the team

Desk

Unlimited markets. A hunter on your calendar.

$825/mo

  • Unlimited markets
  • Named hunter + orchestrator
  • Same-day deepen on live books
  • Ad-reverse on your customer list
  • Priority census queue

From the desk

Reps call what the book already sold.

We used to scrape Google for plumbers. Half were closed. Prospector sent 187 callable advertisers in Fresno — sixty-one percent from Best-Of and the Bee specials.
Elena V.East Bay HVAC desk
The sheet is tagged to the book. A rep can say “I saw you in the Acorn Home & Garden” and it is true. That is a different first thirty seconds.
Marcus HalePrint sales director, Mid-Valley
They told us Camarillo’s paper was a neighbour-owned bleed and declined to extract. I would rather hear that than pad a directory into a “market.”
Priya N.Owner, home-services agency

Start a market

Name the city. We run the gates.

Fence, store, and rep come next. Nobody extracts until the publication census is complete. If the paper is dead, you get that in writing.

Package

Goes to the Prospector desk. No directory dumps.

Questions

Before a hunter starts.

No. Directories may verify a phone. They never generate a lead. Score 4 — the old local-pack tab — is retired. If the market is thin, we say so.

Score 1 is a paid print display ad from 2023 onward. Score 1B is a ranked placement in a closed, published contest with no ad found. Both ship in the print headline as 1 + 1B. A live-ballot nominee is Score 6 and stays off the headline.

Qualify fails, and we stop. A live website is not a live paper — we check the e-edition archive. When the paper is dead, display ads, specials, and contests are dead with it.

Scout is two weeks. Territory is same-week once the fence, store, and rep are named. We do not start extraction until the publication census is complete.

One hundred fifty to three hundred leads, forty to sixty percent print. We would rather ship 150 real advertisers than 400 with filler.

Yes. Scrub is mandatory against the live customers API. Inactive existing clients stay excluded and flagged on the pulled tab.